Within just a month, Genshin Impact has made an astonishing $250 million in mobile sales, making it one of the biggest mobile launches ever. While the game did release on multiple platforms, it particularly shined on its mobile release, passing other mobile games and becoming one of the top-grossing apps in the world.

Genshin Impact started strong with its first week making up to $60 million in sales, and it only moved up from there. The game particularly sells well due to the gacha system it utilizes while being free-to-play, where players buy in-game currency to get a chance at obtaining their favorite characters. Every missed roll only further incentivizes the player to spend money to get more rolls. While the game is not particularly pay-to-win, with people proving it is possible to beat the current game with minimal rolls, players found themselves spending money trying to unlock characters they liked.