Genshin Impact Christmas Cult Takes Over Game

Genshin Impact is gearing up for the Christmas season, and some players have formed a “Christmas Cult” to celebrate by taking over the game. Live-service games like Genshin Impact often have holiday tie-in events, but in this case, fans have taken it upon themselves to kick things off.

The next update to Genshin Impact, version 2.3, launches on November 24th and brings with it a large amount of content, including new storylines, missions, and characters. Much of the new content will take place in Dragonspine, a snow-covered region perfect for the upcoming winter months in the Northern Hemisphere. The main event in 2.3, titled Shadows Amidst Snowstorms, will see players participating in winter training activities throughout Dragonspine. Version 2.3 also takes a leaf out of Pokémon’s book with its Omni-Ubiquity Net, an event reward that will let players catch animals in the overworld and bring them back to their teapot. It also adds two new characters, a new dungeon, and more. Rumors and leaks for version 2.3 run rampant as excitement builds for what’s to come.

According to Sportskeeda, a number of Genshin Impact players have formed what they call a “Christmas Cult,” and are flooding TikTok and Twitter with images of their favorite characters in Dragonspine wearing Santa hats. The cult grows as members of the Genshin Impact community like Twitter user adoresganyu change their profile pictures to their character of choice and all come together to follow each other and post about their excitement for winter-themed events. While Dragonspine has been in the game since version 1.2, its theme as a land full of snow-capped mountains is being highlighted for the newest update to usher in the winter months. Genshin Impact may have lost some of its playerbase, but those who remain are clearly fully invested.

The company behind Genshin Impact, miHoYo, has found many interesting ways to market the game and engage with the community. Back at the beginning of the year, miHoYo partnered with KFC to launch a promotion for fans of Genshin Impact. The timing of the event wasn’t great, though, and while it was successful, it ended up being shut down due to COVID concerns. Community operations like this Christmas Cult are a much safer way to celebrate the game.

Genshin Impact’s colorful cast of characters has acquired a large legion of passionate fans. This \”Christmas Cult\” is one way for those fans to express their excitement for the game, which will likely have some sort of Christmas-themed content as it did recently for Halloween. Even if the game doesn’t acknowledge the season, the players are doing their best to stay festive.

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