Genshin Impact & Colon Top Twitter 2021 Gaming Trends

Developer miHoYo\’s Genshin Impact and Japanese content creator Colon managed to top Twitter\’s gaming trends in 2021, according to a blog post from the social media platform. Genshin Impact\’s rise to the top does not come as much of a surprise, considering the free-to-play action RPG regularly trended throughout the year. Sometimes the trends were related to viral tweets from fans; on other occasions, the title took over Twitter not long after miHoYo shared new details about its content plans.

Announced during E3 2019, Genshin Impact took the world by storm upon launching on PC, PS4, and mobile platforms in September 2020. By the end of 2020, the title raked in nearly $800 million in revenue, success that bled into the following year. It didn\’t stop there, either. Analysis company Sensor Tower reported that Genshin Impact had earned a whopping $2 billion within its first year on the market, its 12-month revenue topped only by that of Honor of Kings and PUBG Mobile. That the colorful Teyvat-set adventure was crowned king of social media makes all the sense in the world, then.

A Twitter Blog post reveals that gaming-related chatter accounted for more than 2.4 billion tweets in 2021, a 14 percent year-over-year increase. And, interestingly, Q4 counted as the chattiest time of the year for gaming talk on the social media platform. But which interactive experiences dominated the conversation? According to the blog post, such an honor goes to Genshin Impact, Apex Legends, Ensemble Stars!, Final Fantasy, and Fate/Grand Order, respectively. Japanese content creator Colon topped the list of most tweeted about creators, followed by AuronPlay, Felipe Neto, Ibai Llanos, and Dream. The following infographics accompanied the news, noting the data is based on Twitter trends between January 1 and December 15, 2021:

As the blog post\’s title notes, it was indeed a banner year for gaming. E3 2021 topped the most talked about gaming events list, with the Geoff Keighley-hosted Summer Games Fest 2021 rounding out the top five. The countries of Japan, the United States, and South Korea discussed gaming the most on Twitter, the data further revealed. Who knows where the pendulum will swing for 2022?

Of course, Genshin Impact seems as though it\’s already gearing up for another big year, especially following the release of Update 2.4 on January 5. Hype for Version 2.5 is through the roof, too, despite concrete details presently remaining scarce.

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