Yes, Chinese anime is grow much more popular than it was. However, because it is not rated in China, those anime must care about the younger audience. It can’t involve in very controversial ideas, violence , blood,etc. Everything should stick to their common sense or it get reported and banned.
While this is about anime, there are better cultivation in the gaming industry, because companies ID its user so their age can be decided.
I just watch a few episodes and played Genshin Impact for a while, so I may not have the whole idea about this. Above is also based on some anime reviews online( mainly Chinese).