Razer partners with miHoYo to launch Genshin Impact co-branded products

Razer, the leading global lifestyle brand for gamers, has announced a new strategic partnership with global interactive entertainment developer and publisher, miHoYo for its free-to-play award-winning title, Genshin Impact. As part of this partnership, Razer and miHoYo will further engage gamers in the open-world action role-playing game title through licensed co-branded peripherals, Moreover, Razer Chroma RGB integration and product support such as a custom-tuned THX Game Profile will be available to enhance the gaming experience.

The beautiful world of Genshin Impact has encapsulated many fans globally and the opportunities are boundless. Through this partnership, Razer will provide our expertise in deepening the gamer’s immersive experience through our award-wining hardware, software and services, and bring the adventure to life.

Justin Cooney, Director, Global Partnerships at Razer

“With an extensive following across the globe, miHoYo is excited to work together with gaming giant, Razer. We look forward to delighting fans of Genshin Impact together with Razer as we expand our fantasy world,” said Yu Ling, Overseas Business Director of miHoYo.


Plunge into the open world in Genshin Impact with Razer

Partnering with miHoYo, Razer has developed co-branded gaming hardware. Players will get chances to put their hands on special Genshin Impact themed designs on Razer’s award-winning products. This includes the Razer DeathAdder V2 Pro gaming mouse, Razer Iskur X ergonomic gaming chair as well as the Razer Goliathus Speed gaming mouse mat. To further commemorate the partnership, coming with each co-branded product is a bonus code that fans can use to redeem exciting in-game rewards.

Genshin Impact Razer partnership themed accessories

Moreover, for the ultimate Genshin Impact gaming station, Genshin Impact designs will soon be available on Razer Customs. This is an online service by Razer.com that offers official partner designs for a range of Razer hardware. Razer Customs enables gamers to personalize and modify their gear including mice, phone cases, and mouse mats, making it truly their own.

To further fuel up the immersion, Razer also provides a custom-tuned THX Game Profile via the THX Spatial Audio app. The profile is available on PC and is compatible with all gaming headsets for Genshin Impact. With the aim of delivering advanced 7.1 surround sound with pinpoint positional accuracy, the THX Spatial Audio app enables realistic acoustics for a lifelike reflection of the in-game surroundings.

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